Martial Arts Marketing CPA Calculator
How much does it really cost to get one new paying student?
Your Cost Per New Student (CPA)
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USD per enrolled student
Evaluation & Worldwide Benchmarks
Formula: CPA = Total Marketing Spend ÷ Number of New Paying Students
2024–2026 martial arts school benchmarks (worldwide average):
• Excellent: $60–$140
• Good / realistic: $150–$300
• High / needs improvement: >$350
